Colour of the Year 2017- Denim Drift

Denim Drift is the must-have colour of 2017. It is truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting 2017.

Colour of the Year - DENIM DRIFT


Discover the Colour of the Year 2017, Denim Drift, and its supporting colour palette below to reflect the sign of the times, to take a fresh look on life. It’s a beautiful colour palette, which is on trend, simple to understand and yet so new, sophisticated and versatile.

Discover why Denim Drift is perfect for every home


“ Our review of international architecture, fashion and design trends revealed that blue is the colour of the moment. To make it relevant for your home, the team chose a blue that works as well in a kitchen as it does in a bedroom. Denim Drift, is the must-have colour for 2017. It will look great on your wall! ”

Heleen van Gent

Creative Director Dulux’s Global Aesthetics Center

Follow our tips for using blue in unexpected ways

Blue is the colour of our every day. The sky above us. The clothes we wear. And as of this year, the colour to paint on our walls. So get your brush ready to dip into Denim Drift, our Dulux Colour of the Year 2017, as identified by our international body of specialists – each handpicked from their own respected field of design.

How to create colour harmony with the new blue


To show how versatile Denim Drift is, the team from our Global Aesthetic Center has curated five trends that each use the colour to different effect.

View Trends

Let's Colour! See how our trend colours for 2017 will look in your home.

Colour of The Year Palette


To complement The Colour of the Year, Denim Drift, we have developed a family colour palette featuring a spectrum of blues and tones – a fresh approach to combining colours. To try them on your wall you can easy use the Visualizer.

Try now on iOS | Try now on Android

Learn more about Colour Futures 2017

See the latest trends, view stunning room inspirations and more.

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