Let’s Colour: Walls of Connection in Rotterdam

Communities living in more than 40 countries around the world are to benefit from the partnership between AkzoNobel and global peace movement MasterPeace which will involve painting 100 Let’s Colour Walls of Connection all over the world.

Officially launched in Rotterdam, the first Let’s Colour Wall of Connection was painted at the city’s Albeda College, which is celebrating 25 years of being a local hub for diversity. The college invited its students and local communities to paint a wall projecting their dreams of “a more inclusive and embracing future for all”.

This is only the first out of 100 walls that will be transformed. In total, more than 40 countries around the world will be visited and walls will be turned into places that connect people & communities. “We see walls being built around the world and aim to turn those walls into bridges that connect people by using the power of colour to transform them,” added Aart Bos, MasterPeace Global CEO. “We believe in the power of togetherness, and by transforming these walls into bridges, and connecting rather than dividing people, we also hope to change the walls we have built up in our minds.”

Commenting on today’s launch, Ruud Joosten, AkzoNobel’s Executive Committee Member responsible for Decorative Paints, said: “This is a great way for us to engage people around the world through our Let’s Colour and Human Cities initiatives. Let’s Colour believes in the power of paint brands like Dulux to improve people’s lives, while Human Cities aims to revitalize cities around the world and make them more liveable and inspiring.”