Painting with what you eat: Dulux's first bio-based paint series
Dulux BioCare Series, leading the way to a eco-friendly home! From primer to topcoat, it contains USDA certified plant-based emulsion to replace part of the petroleum-based ingredients with natural ingredients, such as corn and cassava. The topcoat also has all round protections such as odourless, anti-formaldehyde, 99.99% antibacterial, mould resistance, scrub resistance, high opacity, etc., safeguard a sustainable green living space for you and your family!
Sourced from the nature for a new green lifestyle
Environmental protection practices should start at the source. Dulux BioCare Series contain innovative ‘Green source emulsion’ (淨源乳液) sourced from natural ingredients, such as corn and cassava. It replaces part of the petroleum-based raw material in the emulsion and has obtained the USDA Certified Biobased label certified by USDA’s BioPreferred® Program. This is to ensure environmental protection at source and to create a healthy home.
Did you know? according to the data from the USDA in 2015, biobased products are replacing 300 million gallons of petroleum every year, which is equivalent to saving the petrol for 200,000 cars.
How does corn turn into paint emulsion?
Did you know? The fresh corn and cassava are harvested and transported to the factory, after numerous processes such as crushing, sieving, dehydration, 210°C sterilization, cooling, and natural fermentation, bio-alcohol are then extracted to replace part of the petroleum-based ingredients. This bio-based raw material are then formulated to form "Green-source emulsion" using innovative technology, and added into the Dulux BioCare Series.
Upgrade safeguards to ensure a healthy home
At Dulux, we are always on the lookout for improvements. To guarantee health protection for you and your family, we have designed an even more advanced and eco-friendly paint formula to guard against formaldehyde and bacteria. We have also introduced international environmental protection certifications for the first time, pushing the standards for eco-friendly paints to an even higher level and providing an even more comprehensive protection to you and your family.
Odourless & Additive-free, keeps harmful substances away
Besides plant based formulation, Dulux has also exclusively developed the "Additive-free formula", promising no formaldehyde, benzene or other volatile organic compounds (VOCs) are added in the raw materials, product formulation, and production process. Ensure the product is odourless, extremely low VOCs and environmentally safe!
Upgrade anti-formaldehyde protections • Diatom + Bamboo Charcoal
Brand new Platinum BioCare Emulsion Paint is upgrade with new marine ingredients - diatoms, combined with natural active bamboo charcoal and anti-formaldehyde technology, enhance the ability to capture harmful substances in the air, effectively purify harmful air pollutants such as formaldehyde, benzene and other VOCs, keeping the air fresh and healthy in your home.
Upgrade anti-bacterial protections • 99.99% kills 8 types of bacteria
Platinum BioCare Emulsion Paint has upgraded its antibacterial function, proven to have 99.99% efficiency in combating the growth of 8 types commonly encountered germs to grow on walls.
*such as E.coli, S.aureus, MRSA, K.peneumoniae, P.aeruginosa, Salmonella, P.penneri and Candida albicans
Upgrade mould resistance • fight against 15 types of moulds and algae
Platinum BioCare Emulsion Paint has upgrade mould resistance, effectively prevents 15 kinds of commonly found moulds and algae in Hong Kong from growing on the wall.
New function• Damp-heart resistance
Platinum BioCare Emulsion Paint has newly added damp-heat resistance^, making it more suitable for Hong Kong humid weather. It also has all-round functions including superb washability, water resistance, high opacity and covering hairline cracks. Providing you and your family with more comprehensive upgrade protection!
^ For 30 consecutive days, the paint film is kept in a chamber with control temperature and humidity (relative humidity 96%; temperature 47 °C), and proven to have no blistering, cracking and discoloration after the test.
100% eco & bio-based painting system
Using the same biobased concept, BioCare Eco-sense All-in-1 Primer is recommend to be used together with Platinum BioCare Emulsion Paint and BioCare Emulsion Paint, make the painting system 100% bio-based and additive free, the primer can also enhance the benefits of topcoat, strengthen mould resistance, water resistance and alkali resistance. Protect the wall and make the paint film more durable, creating a truly safe and environmentally friendly home.
International Certifications provide Quality Assurance
Protection from a trusted authority gives you a safe home! BioCare Series has passed the most stringent tests for Indoor Air Quality in the industry, including "GREENGUARD Gold Certification" and "French VOC Emission Class A+ Label". It is tested and verified to meet the most rigorous standards for chemical emissions and VOCs such as formaldehyde and benzene. Certified product is considered additionally safe for sensitive individuals (such as children and the elderly).
Highly recommended for the interiors of childcare, kindergarten, clinics, hospitals and other medical facilities.
5-star product review
**Lisa Cheng, World champion rock climber **
"Being an athlete, a coach, and a mother of four children is not easy. This year is the first time that my children have to moved to a new home, therefore I've put a lot of effort on the home decoration, paying special attention to the building materials that i chose! As we have a lot of custom-made furniture, I'm really worry that a lot of formaldehyde will be released. Fortunately I've found a trust-worthy bio-based anti-formaldehyde paint, it can continuously capture and purify harmful substance in the air, so that I don't have to worry about the excessive formaldehyde, affecting my children's health, keeping the air clean and healthy in my home. Now I can enjoy my family time worry-free!"