Colour Futures 2017

This trend reflects that our digital world is changing rapidly. Life today is increasingly urbanised, and our outlook on what’s important is changing to prioritise the simple things with a fresh look at our lives – family and friends, work, connection with nature, experiences...

Denim Drift is the must-have color of 2017. Perfectly capturing the mood of the moment, it’s timeless and versatile taking on a different characteristic depending on how it is used. It is truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting our new perspective for 2017.

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2017's palette is all about balance. This year, we see an interesting contrast between bolder, more striking colours and a selection of muted, lighter shades. The Colour of the Year is DENIM DRIFT, a beautiful, timeless and versatile grey-blue that takes on a different characteristic depending on how it's used, perfectly capturing the mood of the moment and embodying our lives for 2017. The accompanying palette of tonal blue shades creates a truly accessible range that can be easily translated into architecture and interior decorating.

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As the world becomes more passionate and vocal about issues surrounding the environment, this topic infiltrates the way we are living and our priorities in life, with sustainability and responsibility front of mind. We are all connected to nature and yet we live in an overwhelmingly urban and digital world. Being closer to the planet allows you to reconnect with your spiritual self, ensuring you have a healthy mind and soul. Although this trend comes from a place that is deeply considered, it translates into our homes in a boho, eclectic fashion that immerses you in the natural world and transforms your home with a truly creative flair.

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Cities are growing, demographics and social settings are changing, and so the importance of having a sense of belonging and being part of a group is increasingly relevant. Dulux has observed the way in which individuals come together to create a network or family, whether that's friends, relatives or a wider community of like-minded people and share their ideas, dreams and spaces. This colour palette has a fresh and playful mood which is perfect for creating a shared space to enjoy together.

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This trend captures a new way of living; a new consumerism in which value is placed on experience rather than possessions. Creating memories that are priceless is our priority as we look at the world with fresh eyes, not adding clutter but experiences instead. It is the new way of consuming: buy less, choose well and make it last. You walk away with less but are infinitely more enriched. The senses are stimulated in a magical, powerful way with soft textiles, tactile walls, beautiful smells, and music. It is a subtle and modest luxury, with poetic surprise rather than cluttered belongings.

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The boundary between work life and personal life is shifting, and as such we seek a more balanced way of living and working. The home has become an office, and offices are becoming more like homes as we are living 24/7 lives, and so we need beautiful places to work at home, and new inspiration for how to do this. Dulux has developed a colour palette to help you create different zones in the home, and a fluid environment that fits both. Whether you like to take your laptop to the kitchen with a coffee, or carve out a specific area for working, you can be comfortable, relaxed and focused within your living space.

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