In a world where we have everything we could wish for, memories are far more important than belongings. Considered Luxury captures a new way of living; a new consumerism in which value is placed on experience rather than possessions. Creating memories that are priceless is our priority as we look at the world with fresh eyes, not adding clutter but experiences instead. And translated this trend to the beautiful palette below.

Find a neutral base to enhance your furnishings

The team from our Global Aesthetic Center has curated this neutral palette colour collection: CONSIDERED LUXURY, to create a subtle and modest luxury to focus more in your memories and experiences by soft textiles and tactile walls.

Create an elegant home using soft colours

“Broad horizontal wall stripes make a room feel more spacious. When painting stripes, always use the lighter color as the base and allow to dry. Then measure and tape the walls before painting the darker color. The trend of turning away from the material to focus more on sensory experiences is gathering momentum. This pared-back palette truly reflects this new focus.”

Stimulate your senses with colours, shapes & textures

“The color combination here captures the best of the soft neutrals and really makes Denim Drift stand out. To complete the look, I recommend a few wellchosen, gorgeous-to-touch extras: like a cashmere throw or a wellloved, solid wood table. I’m all about celebrating what really matters, and celebrating it well ”

Willeke Jongejan

Senior Color Designer – Global Aesthetic Center

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Let's Colour! See how our trend colours for 2017 will look in your home.

Learn more about Colour Futures 2017

See the latest trends, view stunning room inspirations and more.

Colour of the Year 2017 - Denim Drift

Denim Drift is the must-have colour of 2017. It is truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting 2017.


Taking care of our world, Dulux lead you to feel a connection to nature in a romantic way.


Dulux teaches you how to make the walls of a shared home reflect your individual personalities within.


Dulux help you to experiencing another considered luxury in a new way and the trend of turning away from the material to focus more on sensory experiences is rising than ever.


Dulux understand that zoning is key for creating dedicated spaces in the working home and now help you to create your perfect working home to master work-life balance.


2017 Colour Trend Research

Dulux's Global Aesthetic Center research and identify the social and design trends that will influence consumers in their colour and interior decoration choices in the year ahead.


Colours Past

A history of colour analysis - each year our colour forecast offers a snapshot of trends for the forthcoming year.