Colour of the Year - DENIM DRIFT

Discover the Colour of the Year 2017, Denim Drift, and its supporting colour palette below to reflect the sign of the times, to take a fresh look on life. It’s a beautiful colour palette, which is on trend, simple to understand and yet so new, sophisticated and versatile.

Discover why Denim Drift is perfect for every home

“ Our review of international architecture, fashion and design trends revealed that blue is the colour of the moment. To make it relevant for your home, the team chose a blue that works as well in a kitchen as it does in a bedroom. Denim Drift, is the must-have colour for 2017. It will look great on your wall! ”

Heleen van Gent

Creative Director Dulux’s Global Aesthetics Center

Follow our tips for using blue in unexpected ways

Blue is the colour of our every day. The sky above us. The clothes we wear. And as of this year, the colour to paint on our walls. So get your brush ready to dip into Denim Drift, our Dulux Colour of the Year 2017, as identified by our international body of specialists – each handpicked from their own respected field of design.

How to create colour harmony with the new blue

To show how versatile Denim Drift is, the team from our Global Aesthetic Center has curated five trends that each use the colour to different effect.

View Trends

Let's Colour! See how our trend colours for 2017 will look in your home.


Colour of The Year Palette

To complement The Colour of the Year, Denim Drift, we have developed a family colour palette featuring a spectrum of blues and tones – a fresh approach to combining colours. To try them on your wall you can easy use the Visualizer.

Try now on iOS | Try now on Android

Learn more about Colour Futures 2017

See the latest trends, view stunning room inspirations and more.

Colour of the Year 2017 - Denim Drift

Denim Drift is the must-have colour of 2017. It is truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting 2017.


Taking care of our world, Dulux lead you to feel a connection to nature in a romantic way.


Dulux teaches you how to make the walls of a shared home reflect your individual personalities within.


Dulux help you to experiencing another considered luxury in a new way and the trend of turning away from the material to focus more on sensory experiences is rising than ever.


Dulux understand that zoning is key for creating dedicated spaces in the working home and now help you to create your perfect working home to master work-life balance.


2017 Colour Trend Research

Dulux's Global Aesthetic Center research and identify the social and design trends that will influence consumers in their colour and interior decoration choices in the year ahead.


Colours Past

A history of colour analysis - each year our colour forecast offers a snapshot of trends for the forthcoming year.